Paola Rosciano
Brand & Social Strategy Consultant
I help brands find a clearer voice, stick to it, tell better stories and make more of their digital presence.
17 years of experience across global brands, social strategy, content and digital communications.
What can I help with?
Is your brand shining as brightly as it should? Is your voice consistent? Is your voice recognizable?
Let me help you make your brand's voice the best it can be.You can choose an off-the-shelf product or just contact me and we can discuss what's best for your situation.
Brand & Social Audit
A fresh outside perspective on how your brand shows up, and especially where there's room to make it clearer, stronger and more distinctive.
Brand Storytelling & Voice Workshop
A fresh outside perspective on how your brand shows up, and especially where there's room to make it clearer, stronger and more distinctive.
Social Strategy Start
A focused strategy for brands that know social matters but aren't sure how to get it to do what they need. Let me help you figure out what's working, what's not and where your brand and social content should go next.
Executive Thought Leadership
You know it. You should build your personal brand, but more importantly your personal LinkedIn presence could prove to be more influential than the brand's.
I can help you/your executives turn expertise into a credible distinctive presence; with a framework that will help continue the work.
Content Strategy + Editorial Direction
Build a clearer editorial direction, channel strategy and content calendar.
This is just what it sounds like; a practical social strategy built around your brand and business.
Strategic Interim Support
Senior strategic support when you need someone experienced to come in, get up to speed quickly and move things forward.
Why Me?
17 years in digital and social
Global strategy
Complex organisations
Big audiences
Small teams
Brand + business thinking
I've built strategies. I've built teams and functions. I've grown channels from 0 to 2 million followers. I've worked with global stakeholders. And I care deeply that the work is good, that it sounds like the brand and that it sticks to the guidelines.The brand, its voice and its consistency regardless of the channel are at the core of what I do.I've worked with brands in completely different industries, but one thing doesn't change: the brand is at the center.
Let's talk
Have a brand, social or content problem you're trying to untangle?
Do you have a project in mind? Are you unsure what you need?
Let's talk! Send me a message at [email protected].